Hooked Nir Eyal

In Hooked, Nir Eyal reveals how successful companies create products people can't put down - and how you can too

'A must-read for everyone who cares about driving customer engagement'
-Eric Ries, author of The Lean Startup-

'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject'
-Rory Sutherland, vice chairman, Ogilvy & Mather-

Winner of best Marketing book in 800-CEO-READ Business Book Awards 2014

'The book everyone in Silicon Valley is talking about' Boris Veldhuijzen van Zanten, founder of The Next Web

Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us?

Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or aggressive messaging.



Sayfa Sayısı: 256

Baskı Yılı: 2014


Dili: İngilizce
Yayınevi: Portfolio