Scales In International Marketing Merve Vardarsuyu

Name: Scales In International Marketing
Brand: Eğitim Yayınevi
SKU: 9786057009746
Price: 453.6 TRY
Availability: InStock
Author: Merve Vardarsuyu

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Kitap Formatı: Ciltsiz

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Merve Vardarsuyu

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Ciltsiz

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İngilizce

İlk Baskı Yılı

2020

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Dr. Merve Vardarsuyu is a lecturer at Kutahya Dumlupinar University in Turkey. She received her BSc in Business Administration from Middle East Technical University and MSc in Marketing from Hacettepe University in Turkey. She was awarded a Ph.D. grant by The Republic of Turkey Ministry of National Education and earned her doctoral degree in International Marketing from Leeds University Business School in the UK. Her main teaching and research interests include international marketing, exporting, brand management, and marketing research.

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